You’ve invested your time and resources in crafting a unique and powerful logo for your new business, and now it’s time to unleash its potential. Your logo and branding are not just design elements; they are the essence of your business, the visual representation of your values and offerings. They have the potential to become synonymous with your company, instantly recognizable, and a powerful tool in your marketing arsenal.
But remember, your logo and branding’s true potential will only be realized when you use them to the fullest extent. This post will guide you on leveraging your logo and branding in various areas for maximum impact, inspiring you to explore the endless possibilities and take your marketing efforts to the next level.
On Products
If you’re selling products, your logo needs to be on the product in some form. It can be on the label using high-end label printing to make your product stand out. It can be added to clothing items, for example, on icing on sweet treats, embossed into products such as soap, and so on. Getting your logo onto your product should be one of the main ways you’re utilizing this important aspect of your branding.
Shipping Materials
If you’re shipping anything, your logo and branding can form part of your packaging materials. Whether it’s a sticker you add to a box or bag, printed directly onto custom materials, included in inserts in order, on packaging tape or filler materials such as tissue paper or cardboard fillers, for example, it’s entirely up to you and the aesthetic you are going for. But finding even a small way to add your logo and branding to shipping materials should be something you do as standard.
Uniform
If your employees or indeed yourself wear a uniform, then your logo can be a great addition to the clothing required to come to work in. You can add a logo to the front of a shirt or tee. You can emblazon it on the back of a top or via a custom tag on any clothing item, i.e. sleeves or trousers, to help you create a uniform that is instantly recognizable to anyone who sees it in a retail environment, for contractors, or service professionals.
Vehicles
If you’re out and about on the roads, your branding can be added to any vehicle you own to further boost your marketing efforts and increase your company’s exposure and impact. This is a tactic haulage companies have used for many years, as do delivery companies and takeaway services. Just think of all the eyes that can be exposed to your colony by simply adding your logo to your vehicle and driving around your local area!
Social Media
Lastly, when designing your logo and branding colours, you need to consider how they will look on your different social media accounts. You should be using your logo and branding on your image and headers across all of your social media accounts. Not only does this give off a more uniform look, but it also makes your accounts instantly recognizable. If customers are unsure if they’ve come to the right accounts of your business, you could be losing followers and sales as they’ll ultimately end up looking elsewhere.
P.S. This post contains affiliate links.
