I recently had the honor of speaking with Boerne Chamber of Commerce members on how to utilize social media and digital marketing to not only survive, but thrive during the COVID-19 crisis. The unfortunate nature of these times means this information may be wildly unhelpful in just a couple weeks, but I still wanted to share in the hopes that perhaps more San Antonio small business owners could benefit. There’s some great discussion at the end, so I encourage you to see what you can relate to, what you agree with, and let me know if you’re seeing anything different in your neck of the woods!
Are you pivoting your business model right now? Pursuing new streams of income? Launching an online presence and trying to break through the noise? There’s so much to juggle as a business owner on a NORMAL day, much less when it feels like the world is collapsing. One of the things I talk about in the video is the idea that the COVID-19 pandemic is going to accelerate business trends that were already taking place, like online shopping, and make it an absolute standard across industries moving forward. We always have the choice to innovate, but this is simply forcing the hand of many business leaders to move FASTER than they may have previously. What else do you think will come out of this COVID-19 crisis? When do you think things will settle back into a new “normal”?
Take a listen and see how we’re currently advising our clients, and what you can do to rise above. And let me know your thoughts in the comments!
P.S. Many thanks to the Boerne Chamber of Commerce for having me! I’ve been a member for a few months now and it’s been a fantastic resource for myself and my business!